Success Stories
Insurance

How Discover Market Scaled Insurance Support with a Native-Language AI Agent

By automating repetitive policy queries, instantly identifying the type of event to be insured, and offering native Brazilian Portuguese support, Discover Market simplified customer interactions and reduced operational load—without adding to their support team
About the company

Discover Market is a digital insurance platform based in Brazil, offering simplified, user-friendly event-based insurance products for organizers and attendees. Built on transparency and ease of access, their platform delivers tailored coverage across a wide variety of event types

The Challenge

As Brazil’s event-insurance market expanded, Discover Market faced:

  • Surging support volume. A flood of questions on policy terms, eligibility, and event classification overloaded their small team.

  • Inconsistent manual workflows. Hand-written responses led to varied accuracy, causing customer drop-offs and higher compliance risk.

  • Integration demands. They needed a plug-and-play solution for their WordPress microsite—complete with session continuity and structured reporting—without extra headcount or infrastructure changes.

Measurable Business Impact

Discover Market’s deployment of a native-language AI agent boosted service efficiency, customer clarity, and operational scale without adding to support costs.
3-second
average response time

Maintained consistently to simulate human-like interactions.

24/7
localized support

Portuguese-only assistance around the clock, with zero new hires.

95%
of conversations handled by AI

End-to-end resolutions requiring minimal manual review.

85%
user satisfaction

High CSAT driven by fast, accurate, and helpful responses.

40%
reduction in manual support workload

Achieved without increasing headcount.

The Core Technology Stack

Embedded Microsite Integration

Structured Data Logging

Biannual Reporting Support

Event Classification Engine

Our Custom AI Solution

Nurix deployed a conversational AI Chat Agent equipped with advanced features tailored to enhance user engagement and service efficiency.

Smarter Policy Guidance

The AI referenced specific policy sections and classified events in real time, based on type and attendee count to guide users through eligibility checks and suggest relevant coverage.

Localized, Native-Language Support

Operated exclusively in Brazilian Portuguese to ensure culturally accurate, clear, and trustworthy communication.

Context-Aware Conversations

Maintained session continuity across interactions, delivering smoother, more natural support experiences.

Smarter Escalation & Self-Improving

Included built-in feedback and flagging to improve over time, along with structured fallback responses and seamless handoffs to human agents for out-of-scope queries.

“We saw instant improvements in response times and customer satisfaction—without adding to our team.”

— Head of Data Science, Discover Market

Key Differentiator

Scales event-insurance support dynamically with zero overhead and zero retraining

A native-language AI agent that combines deep policy knowledge, session continuity, and transparent logging—unlocking efficiency and compliance at every touchpoint.

Start your AI Journey with Nurix today
Let's TALK