Success Stories
Banking & Financial Services
What Happens When Every User Review Gets a Response in Seconds?
By automating Play Store review replies, detecting tone and urgency, and ensuring brand-aligned responses, Super.money turned a growing support burden into a brand-strengthening advantage by delivering instant, empathetic engagement without adding to their support team.
About the company
Super.money is a credit-first digital banking platform backed by Flipkart, offering UPI payments, credit cards, fixed deposits, and pay-later options—all in one app. Since its June 2024 launch, Super.money has become one of India’s fastest-growing fintech platforms, crossing 2 million downloads in just two months.
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The Challenge
Super.money’s explosive growth — with 2M+ downloads within two months of launch — brought an overwhelming wave of Play Store reviews and user feedback. While this traction signaled strong adoption, it exposed critical operational challenges:
- Inconsistent review coverage: Many comments were left unanswered, hurting user trust and app store visibility.
- Limited team bandwidth: A lean support team struggled to keep pace with thousands of public reviews.
- Lack of structured insights: Valuable feedback remained scattered and hard to act on.
- Slow response times: Replies often took 2–3 days, leading to lower ratings and missed engagement opportunities.
Impact
With Nurix’s AI-powered review response assistant, Super.money turned a mounting support challenge into a growth and brand advantage
99.97%
faster turnaround time
on Play Store responses.
5×
increase in review coverage
ensuring every user voice was acknowledged.
98%
accuracy
in brand-aligned response generation.
2–3 day
response delays reduced to under 1 hour
improving user trust and app ratings.
100%
visibility into feedback trends
with structured insights driving product improvements.
The Core Technology Stack
Custom AI Solution
Nurix partnered with Super.money to create an AI-powered Review Response Assistant that could keep up with the platform’s explosive growth while maintaining brand tone and accuracy.
“Nurix didn’t just offer a tool, they co-created a response system that was faster, smarter, and aligned with how we talk to our users.”
— Madhuvanthi Ananth, Head of Marketing, Super.money
Key Differentiator
Scale engagement without extra headcount, zero retraining.
Super.money’s AI-powered review assistant scales instantly to handle thousands of Play Store reviews with 99.97% faster turnaround and 98% brand-aligned accuracy. Unlike generic automation, it adapts to Super.money’s tone and context, turning public feedback into a brand-strengthening loop that is traceable, actionable, and always on-message without adding overhead.